Dell: The DIFF!

Dell: The Diff!

The DIFF! is a cross-platform mobile app used as an internal sales tool by Dell to give their salespeople the tools and information they need to succeed in their job. These tools include podcasts and videos from experts in the company, and various company initiatives. We collaborated with Haute (a creative firm) to design, market, and push internal adoption of the app, and continue to work with them to update, maintain and build new functionality into the app.

The latest updates have brought in gamification to incentivize users to use the app and share content and the app itself with other users, as well as a web version, using the same API endpoints and Ionic codebase, for a more seamless experience, and to cut down on redundant coding.